Adrian Mercado

Chief Operating Officer

Professional Experience

As Chief Operating Officer, Mr. Mercado is responsible for the strategic growth of the firm as well as oversight of the day-to-day activities of the firm’s operations team. He is also responsible for the design and implementation of the company’s insights strategy and data team, comprised of the engineering and research departments.

Mr. Mercado began at B6 in July 2018. Upon his hiring, he served as Chief Information Officer. Prior to joining B6, Adrian founded Alero Advisors, a data strategies advisory firm that focused on the real estate technology sector. Before Alero, he worked as Head of Product of Urbint, a data intelligence company focused on helping cities become more resilient.

Adrian has a long history of work in real estate with experience as Managing Director of Research in the Capital Markets Group at Cushman & Wakefield from 2015 to 2016. In this position, he was responsible for the department’s day-to-day activities and was a member of the Global Data and Technology Strategy team. From 2010 to 2015, he served as Vice President of Research at Massey Knakal Realty Services.

He graduated with a Bachelor’s degree from the University of Connecticut. He currently serves as an advisor for StreetWire and SpaceIt.

In The News

B6 Promotes Mercado to COO

Mann Report
June 1, 2022

B6 Real Estate Advisors has promoted Adrian Mercado from chief information officer to chief operating officer. In this new role Mercado is responsible for the strategic growth of the firm as well as oversight of the day-to-day activities of the firm’s operations team.

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Multifamily properties traded hands most frequently last year

Crain's New York
January 29, 2021

A weak rental market last year did not stop multifamily buildings from being the most commonly traded type of property, according to a new report from Paul Massey’s B6 Real Estate Advisors.

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Coronavirus Triggers Steep Drop in New York City Commercial Property Sales

The Wall Street Journal
July 6, 2020

The volume of commercial property sales in New York City cratered in the second quarter because of the new coronavirus pandemic.

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The City That Never Deletes: How New York City Became a Real Estate Data Mecca

Commercial Observer
July 22, 2019

Data, the fuel on which so much of the technology and appraisal of real estate runs, is up-to-date and in abundant supply in Gotham, b…

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B6’s 1H 2019 Market Report Shows Drop in Deal Volume

July 18, 2019

The real estate advisory firm started a year ago by Paul J. Massey, Jr. notes this could mean growth opportunities especially in Harlem, Bushwick and Queens.

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Tech and Data Strategist Adrian Mercado Joins B6 as CIO

December 7, 2018

Paul Massey’s new real estate brokerage has hired a former Cushman & Wakefield managing research director with years of real estate data and tech experience.

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