Paul J. Massey, Jr.

Chief Executive Officer

Professional Experience

Paul Massey was born in Boston, Massachusetts where he attended the Roxbury Latin School. He graduated from Colgate University with a Bachelor of Arts degree in Economics, in 1983.

Mr. Massey began his career at CBRE and soon became head of the market research department in Midtown Manhattan, then as an investment sales broker.

He founded Massey Knakal Realty Services together with his colleague Robert A. Knakal, whom he met at CBRE. The company became the New York metropolitan area’s dominant commercial investment sales brokerage firm. With over 225 employees serving more than 200,000 property owners, Massey Knakal Realty Services was consistently ranked New York’s #1 investment sales firm in volume for 14 consecutive years.

As CEO of Massey Knakal, he led the development of the firm’s strategic initiatives including geographic expansion as well as the growth of the firm’s service lines. At the end of 2014, Cushman & Wakefield acquired Massey Knakal and Mr. Massey was appointed President, New York Investment Sales.

In 2017, Paul Massey ran as a Mayoral Candidate for New York City, primarily focusing on education, housing and homelessness while also providing solutions for how to improve quality of life in the city.

In July 2018, Mr. Massey and his partners launched a new commercial brokerage firm, B6 Real Estate Advisors, short for “Building By Building, Block By Block”. The investment sales and capital advisory firm specializes in middle-market ($1-$200 million). The firm employs a distinct Territory Network model, that ensures sub-market expertise for its agents along with an owner-aligned philosophy and a technology-forward platform.

Mr. Massey is a member of numerous organizations including REBNY and The Lower East Side Tenement Museum. He is also an amateur boxer and an avid skier.  He and his wife, Gretchen, have three children; son, Paul III, and daughters, Sarah and Greta. He resides in Larchmont, NY.

Current Listings

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In The News

B6 Markets Williamsburg Retail Building for Sale

Connect CRE
May 23, 2022

B6 Real Estate Advisors will serve as the exclusive agents of sale for 87 Wythe Ave., a two-story, gut renovated, commercial building in Williamsburg and listed for $42 million. The existing building is 95% leased to nine tenants, with a tenancy mix of high-end retail, fully leased co-working and food & beverage.   

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Two-story Williamsburg commercial building listed for $42 million

New York Business Journal
May 20, 2022

A completely renovated Williamsburg commercial building with eleven retail units is on the market for $42 million.  The two-story, 35,000-square-foot commercial building, located at 87 Wythe Ave., is split into 11 units with nine retail tenants ranging from high-end retailers, food and beverage and a fully leased co-working space.  Paul Massey, Christian Kane, DJ Johnston, Bryan Kirk […]

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Deals of the Day: May 19

May 19, 2022

Renovated Williamsburg building hits the market. Brokers Paul Massey, Christian Kane, DJ Johnston, Bryan Kirk and Robert Moore of B6 Real Estate are handling the transaction.

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Inside the Boardroom: Paul Massey

Daily Beat
October 9, 2021

Paul Massey, Founding Partner and CEO at B6 Real Estate Advisors, joined the Real Estate Daily Beat for an interview. We discussed the brokerage landscape, Paul’s bullish outlook on rent-regulated assets throughout New York City, and other interesting topics.

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How New York City Has Changed Since 9/11

Realtor Magazine
September 8, 2021

Lower Manhattan, which experienced the enormous 9/11 tragedy, has come back to life—but is now facing new challenges brought on by COVID-19, just as other cities are, too.

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Covid still slowing down city’s investment sales, but not for much longer: report

Crain's New York
July 22, 2021

The city’s investment sales market is slowly waking up from its pandemic-induced slumber.

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Diamond District building sold for $101M

The Real Deal
July 14, 2021

The nearly 80,000 sq ft, 12-story building at 576 Fifth Avenue, on the corner of 47th Street, has been home to several prominent diamond dealers.

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$101M Diamond District sale proof NYC is forever friend to investors, say brokers

Real Estate Weekly
July 14, 2021

A mixed-use building in the Diamond District had traded for $101 million in what the local BID hails as a sign of resiliency in the market in the face of COVID turmoil.

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Multifamily properties traded hands most frequently last year

Crain's New York
January 29, 2021

A weak rental market last year did not stop multifamily buildings from being the most commonly traded type of property, according to a new report from Paul Massey’s B6 Real Estate Advisors.

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Diamond District building listed for $113M

The Real Deal
October 15, 2020

A 12-story building in New York’s Diamond District has hit the market for $113 million — a cut above its last sale price of $1.3 million.

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Diamond District gem hits the market for $113 million

Crain's New York
October 14, 2020

“I think the perfect buyer is going to be someone with a very long term view of New York City,” Massey said. “To be able to buy a HQ building smack in the middle of 47th and 5th close to Grand Central is a rare opportunity.”

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Calling upon all New Yorkers: It’s time to return — let’s bring back the NYC we all know

October 6, 2020

When we New Yorkers are in need, we pick each other up, raise each other’s’ spirits and promote the rebuilding of the greatest city in the world.

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