Paul Massey was born in Boston, Massachusetts where he attended the Roxbury Latin School. He graduated from Colgate University with a Bachelor of Arts degree in Economics, in 1983.

Mr. Massey began his career at CBRE and soon became head of the market research department in Midtown Manhattan, then as an investment sales broker.

He founded Massey Knakal Realty Services together with his colleague Robert A. Knakal, whom he met at CBRE. The company became the New York metropolitan area’s dominant commercial investment sales brokerage firm. With over 225 employees serving more than 200,000 property owners, Massey Knakal Realty Services was consistently ranked New York’s #1 investment sales firm in volume for 14 consecutive years.

As CEO of Massey Knakal, he led the development of the firm’s strategic initiatives including geographic expansion as well as the growth of the firm’s service lines. At the end of 2014, Cushman & Wakefield acquired Massey Knakal and Mr. Massey was appointed President, New York Investment Sales.

In 2017, Paul Massey ran as a Mayoral Candidate for New York City, primarily focusing on education, housing and homelessness while also providing solutions for how to improve quality of life in the city.

In July 2018, Mr. Massey and his partners launched a new commercial brokerage firm, B6 Real Estate Advisors, short for “Building By Building, Block By Block”. The investment sales and capital advisory firm specializes in middle-market ($1-$200 million). The firm employs a distinct Territory Network model, that ensures sub-market expertise for its agents along with an owner-aligned philosophy and a technology-forward platform.

Mr. Massey is a member of numerous organizations including REBNY and The Lower East Side Tenement Museum. He is also an amateur boxer and an avid skier.  He and his wife, Gretchen, have three children; son, Paul III, and daughters, Sarah and Greta. He resides in Larchmont, NY.

As Chief Operating Officer, Mr. Mercado is responsible for the strategic growth of the firm as well as oversight of the day-to-day activities of the firm’s operations team. He is also responsible for the design and implementation of the company’s insights strategy and data team, comprised of the engineering and research departments.

Mr. Mercado began at B6 in July 2018. Upon his hiring, he served as Chief Information Officer. Prior to joining B6, Adrian founded Alero Advisors, a data strategies advisory firm that focused on the real estate technology sector. Before Alero, he worked as Head of Product of Urbint, a data intelligence company focused on helping cities become more resilient.

Adrian has a long history of work in real estate with experience as Managing Director of Research in the Capital Markets Group at Cushman & Wakefield from 2015 to 2016. In this position, he was responsible for the department’s day-to-day activities and was a member of the Global Data and Technology Strategy team. From 2010 to 2015, he served as Vice President of Research at Massey Knakal Realty Services.

He graduated with a Bachelor’s degree from the University of Connecticut. He currently serves as an advisor for StreetWire and SpaceIt.

Alex Woodlief is a Director of Investment Sales with B6 Real Estate Advisors specializing in Manhattan’s Midtown South market. Alex has specific expertise with value-add loft office, commercial development and ground lease transactions. In his career, he has been involved in the underwriting, sale and capital raising for over $4-billion of New York City commercial real estate.

Alex joined B6 from Kaufman Investments, the institutional acquisition arm of the Kaufman Organization, one of New York’s oldest and largest private owners of office buildings. At Kaufman, he was responsible for sourcing new investment opportunities, managing landlord partnerships and business development initiatives.

Prior to Kaufman, Alex was an associate in the capital markets group of Cushman & Wakefield where he focused on middle-market investment sale transactions in Manhattan. Earlier, he raised capital for real estate credit and equity strategies for REIT sponsor American Realty Capital. Prior, he served as Asset Manager for SigEp National Housing, a boutique owner/operator and lender specializing in student housing assets nationwide.

Alex graduated from Northeastern University with a B.S. in Political Science. He is a licensed real estate salesperson in New York and has held his FINRA Series 7 & 63 licenses.

Mr. Emmetsberger is a Senior Managing Director at B6 Real Estate Advisors where he oversees investment sales in the Chelsea and Greenwich Village territory. Prior to joining B6 Mr. Emmetsberger was a Managing Director in the Capital Markets Group of Jones Lang LaSalle, where he focused on investment sales in downtown Manhattan. He is actively marketing properties on an exclusive basis to prospective investors and working closely with owners to successfully close transactions. Since 2004, he has been involved in more than $1,700,000,000 worth of property transactions in New York City (160 properties sold). Previously, Mr. Emmetsberger was First Vice President of Sales at Massey Knakal Realty Services, which was acquired by Cushman & Wakefield on December 31, 2014.

On an annual basis, he regularly participates in 20% of all commercial property sales transactions in Chelsea and has set records repeatedly for multifamily and land pricing in the neighborhood. In recent years he has been retained by multiple principals of real estate brokerages to sell their personally owned commercial properties. His most notable 2020 transactions prior to joining B6 include the sale of 340 West 23^rd Street for $7,550,000 and 56 West 22^nd Street for $48,500,000. Additionally in 2020, Mr. Emmetsberger was responsible for four of the eleven properties sold in the Chelsea neighborhood, amongst other sales he completed in New York City .

Born in Manhattan and raised in Stamford, Connecticut, Mr. Emmetsberger and his wife are 16-year residents of New York City.

Mr. Emmetsberger graduated from Miami University‘s Richard T. Farmer School of Business with a BS in Business, majoring in Finance. He completed a study abroad program in Europe focusing on international account principles and business law. Mr. Emmetsberger also spent a semester at the Dolibois European Center in Luxembourg.

Notable Career Transactions

• 113-117 West 24th Street
• 56 West 22nd Street
• 118-22 West 23rd Street
• 9-11 East 16th Street
• 555 West 25th Street
• D&B Family Portfolio Sale (Manhattan & Brooklyn)

Awards & Recognitions

• Massey Knakal Louis Brause award representing overall Company Values 2008, 2010, 2014
• Real Estate Weekly’s Commercial All Stars

Affiliations

• Massey Knakal Charitable Foundation (MKCF), President
• KDA Legacy Foundation, President
• Young Men’s Young Women’s Real Estate Association
• Real Estate Board of New York (REBNY)
• Small Property Owners of New York
• Friends of the High Line